You've seen the trick, even in local grocery ads. Your favorite cereal is listed at $2.99 rather than $3. It's a visual trick that has been proven to work, yet it can lose you potential buyers online.
Focus on the photos.
Clear, beautiful photos are a must if you want to sell someone on your house. With most listings, you get 25 photos. You may not use all of them, but you want each photo to be engaging and beautiful. Clean up your house first. Make sure everything is in its place. If you have already moved out, try a staging company. A staging company will bring in furniture for a fee so that potential customers can envision what it will look like.
- Usually your Realtor will take the photos of your home, but you can supply your own photos if you'd prefer. Contact your Realtor to ask the best way to provide the photos to them, such as through email or a shared drive.
Hold the camera steady.
You want the clearest shots you can get. Using a tripod is ideal. However, most people don't have a tripod just hanging around the house. If you don't, try using walls and furniture to help steady yourself as you take a picture. It can also help to put the camera on a two second delay so that you're not moving the camera once the picture takes; even the action of pushing the button can move the camera around.
Take at least one curb shot. You'll want at least one clear one from the curb with a wide angle lens. Pick a sunny, clear day, and make sure you get all of the house. Also, take at least one shot of the backyard.
Open up the curtains to let in the light.
Natural light will make for better photographs. If you can't get enough light, use a camera with a good flash. If you can't get good shots, try adjusting the photos' brightness and color saturation after you take them.
Show photos of each room from different angles. If possible, take each room from two angles. It's best to take the photos during the day when you have plenty of natural light. However, you can skip the less appealing rooms if you think they'll turn away potential buyers, such as an ugly utility room. Stick to what will get someone in the house to see it.
Show as much of the room as possible. Stand as far back as possible to get the shot. Use a wide angle lens inside, too. You want each picture to show as much as your house as possible. In each shot, place what is best about the room in the center.
Take more shots of selling points. If you have a stellar kitchen, include multiple shots. If your living room fireplace is a masterpiece, be sure to include it in a shot. If you have a spectacular view out of your master bedroom, add a shot. Show your potential buyers what you love about your house and what they should love about it, too.